Da Nang has set up 28 display and promotion points for locally certified specialties in 2026, according to a report published on October 15 by Báo Đà Nẵng. They sit at tourist sites and upscale coastal resorts and at Da Nang International Airport, where an "Essence of Da Nang" booth operates in Terminal 2. The points run under a "Made in Da Nang" label for products certified under Vietnam's One Commune One Product (OCOP) scheme.

The city counts 477 OCOP products with valid certification: four rated five stars, 80 rated four stars and 393 rated three stars. Food makes up about 71.7 percent of them and handicrafts about 13.6 percent, with the rest split between medicinal herbs, services and other categories. At the airport, the report says, each package carries information on where the product comes from, so a traveler can place the brand after leaving.

The case for the programme rests on a spending gap. Báo Đà Nẵng says international visitors in Vietnam put roughly 12 to 15 percent of their travel budgets into gifts and merchandise, compared with an average of 22.5 percent across Southeast Asia. As an illustration, not a forecast, the paper calculates that if 5 percent of the 19.5 million visitors the city is aiming for in 2026 each bought a VND250,000 basket of specialties, sales would come to about VND244 billion.

Why it matters

For producers, shelf space in front of airport and resort traffic is the point. For shoppers, it means a curated place to look for certified food and crafts rather than guessing in a souvenir row. The report gives no sales figures from the existing 28 points, so whether they are moving product is not yet known, and the VND244 billion figure is only the paper's hypothetical.

Sources

This story was compiled by the Da Nang Voice news desk from the published sources listed above. Facts, figures and quotes are attributed to those sources; Da Nang Voice did not conduct interviews for it unless the text says so. Corrections are dated and noted at the top of the story. Read our corrections policy. Spotted an error? Tell us.