Hội An ward launched a series of activities to promote e-commerce and digital transformation on the morning of October 15, 2026, according to Hội An Radio and Television.
The ward People's Committee organized the opening in the yard of the Hội An Market Management Board. Representatives of the city Department of Industry and Trade, ward Vice Chairman Võ Đăng Phong, local businesses and market vendors attended. Phong urged businesses to adopt technology, update how they sell and look for wider markets.
The program included the launch of a livestream sales effort, a presentation by representatives of the software company Sapo on support packages for Hội An Market vendors, and guidance from e-commerce experts on setting up an online store, selling by livestream and keeping customers. A livestream promoting local products ran from 11 a.m. to 3 p.m. in the front yard of the Trần Phú residential block.
The stated aim is to help small businesses and vendors sell on digital platforms and compete better.
What is not reported: how many vendors took part, what the Sapo packages cost, or what sales the livestream produced. The report also does not say what the other activities in the series are or when they run.
Sources
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