Da Nang's People's Committee and Foody Joint Stock Company, operator of the ShopeeFood delivery platform, signed a memorandum of understanding on 5 November for cooperation from 2027 to 2030, Tuoi Tre reports. Vice Chairwoman Nguyen Thi Anh Thi and Foody director Nguyen Hoai Anh attended.
The agreement covers a digital food ecosystem and a database of dining venues. It also aims to connect restaurants and help household businesses use technology to reach customers.
The partners plan to keep developing the city's digital food map at Danangfoodmap.vn, which helps residents and visitors find eateries and local specialities. They also plan joint food festivals and events, consumer promotions and online promotion of local dishes.
The two sides previously worked together on the Da Nang Food Tour 2026 festival, held 20 to 24 May, which Foody promoted through ShopeeFood. Bao Da Nang also carried the news.
Officials from the Department of Culture, Sports and Tourism see food as a distinctive tourism product, the report says. The memorandum says nothing public about funding or specific events for 2027.
Sources
- Đà Nẵng bắt tay đơn vị vận hành ShopeeFood quảng bá du lịch ẩm thực
- Đà Nẵng tăng cường phát triển hệ sinh thái ẩm thực
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