More than 100 delegates, experts and businesses met in Da Nang on the morning of October 27 for a workshop on Halal tourism, Báo Đà Nẵng reports. The aim was to find ways to attract Muslim travellers and diversify the city's international markets.
The event was organised by the Institute for South Asian, West Asian and African Studies under the Vietnam Academy of Social Sciences. The Ministry of Foreign Affairs' cultural diplomacy department and the city's science and technology and culture, sports and tourism departments took part.
Deputy Chairwoman of the City People's Committee Nguyễn Thị Anh Thi said Da Nang has the infrastructure, accommodation and resources to build specialised tourism products, and that Halal tourism deserves systematic study. Pakistan's ambassador to Vietnam, Kohdayar Marri, said Vietnam has strong potential in this market and that sharing experience would help localities understand demand and improve service.
The report cites the Global Muslim Travel Index, which put international Muslim trips at 196 million in 2025, up more than 11.3% on the year. It projects 262 million trips by 2030, with spending of about US$310 billion. Da Nang received about 17.3 million visitors in 2025, up 15%, including 7.6 million from abroad.
Muslim visitor numbers to the city remain modest, the report says, and its capacity to meet specific needs in food, lodging and services is limited. Delegates presented Halal-friendly tourism experience from Malaysia, Singapore and Pakistan, and experts proposed solutions on product development, staff training and business links.
City priorities
Da Nang set three priorities: closer international cooperation, gradually improving its ability to deliver services that meet Halal standards, and helping businesses with market research, product development and partnerships. The focus areas are restaurants and cuisine, accommodation, shopping and support services.
Sources
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